The Digital Media and Marketing Association (DMMA) recently commissioned Analytix BI to conduct a research study to help the digital industry better understand the digital ad spend trends of South Africa’s top advertisers. The survey was conducted amongst the highest media spenders in the country. A total of 104 completed surveys and 15 partially completed surveys were received with over 90% of the responses from companies that form part of the Top 100 Advertisers in [...]

Private Property have what is undoubtedly going to be a successful marketing campaign on the go. The campaign happens both online and offline. In the words of the Private Property team: We at Private Property want to form better relationships with our users by engaging with them in a light hearted manner while educating them about our brand. The television campaign conveys the message that we are a property match maker, because Private Property believes [...]

We need a directory of the “Digital-People” in South Africa, and now we are going to have one.

I spotted the ad below on Twitpic. It’s for Wimpy, and promises an opportunity to win an iPad iPhone if you join Wimpy’s twitter stream. You know where I’m going with this, right? Before I even clicked on the ad, I knew that what I was witnessing was a disaster campaign. Let me count the ways: 1. Offering iPads iPhones as a prize is passe. It’s been done. It’s not original. It’s not “social-worthy”: no [...]