Creating a Digital Strategy for your business/brand is an essential first step in online success. Shooting in the dark is just not going to cut it. Unfortunately, many people confuse a digital campaign with digital strategy. Justin Hartman nailed this problem brilliantly in his article “Digital strategy in SA simply doesn’t exist” The good news is that “getting it right” really is not rocket science – it just requires some careful research, and some dedicated [...]

I launched the Online Directory of digital vendors recently, and it’s already gotten some nice traction, which is good.

But I’ve now realised that the online directory still doesn’t really solve the actual problem that I wanted to address: I want to promote the digital marketing industry, and our local companies, to those people who might not necessarily even know they want those services. Yet.