We need a directory of the “Digital-People” in South Africa, and now we are going to have one.

I spotted the ad below on Twitpic. It’s for Wimpy, and promises an opportunity to win an iPad iPhone if you join Wimpy’s twitter stream. You know where I’m going with this, right? Before I even clicked on the ad, I knew that what I was witnessing was a disaster campaign. Let me count the ways: 1. Offering iPads iPhones as a prize is passe. It’s been done. It’s not original. It’s not “social-worthy”: no [...]

What is possible with social media once you get ‘good’ at it, is the ultimate magazine experience that you remember but times ten!