There are two premises to a successful online marketing strategy: – Find your customers when, and where, they want to be found. – And then give them some value. Everything else is mere detail. But get these two points wrong, and at best you are wasting your time and money, and at worst you are alienating those who contribute to your bottom line. There are some add-ons to the above two points. Search Engines are [...]

When I was putting together The Broadband Bible (that compares about 300 ADSL plans), I was amazed at how much subterfuge there was in the industry. It seemed that ISPs were going out of their way to confuse their customer by providing dozens of different plans with subtle differences, and by not being transparent about actual costs. It was ridiculously difficult to compare one ISPs package against another ISP’s package. I think it worked in [...]

One of the best features of a blog is that it allows a conversation to happen between the writer, and the reader, via comments. Sometimes, the comments are where the real fodder of the post lies, and tools like Disqus are extremely useful for keeping an order by threading the comments, and keeping conversations together. Some sites, however, encourage reader feedback to such an extent that the comment feature begins to not be adequate. That [...]