DMMA study into media spend trends show steady digital growth

The Digital Media and Marketing Association (DMMA) recently commissioned Analytix BI to conduct a research study to help the digital industry better understand the digital ad spend trends of South Africa’s top advertisers. The survey was conducted amongst the highest media spenders in the country. A total of 104 completed surveys and 15 partially completed surveys were received with over 90% of the responses from companies that form part of the Top 100 Advertisers in [...]