Private Property have what is undoubtedly going to be a successful marketing campaign on the go. The campaign happens both online and offline. In the words of the Private Property team: We at Private Property want to form better relationships with our users by engaging with them in a light hearted manner while educating them about our brand. The television campaign conveys the message that we are a property match maker, because Private Property believes [...]

I spotted the ad below on Twitpic. It’s for Wimpy, and promises an opportunity to win an iPad iPhone if you join Wimpy’s twitter stream. You know where I’m going with this, right? Before I even clicked on the ad, I knew that what I was witnessing was a disaster campaign. Let me count the ways: 1. Offering iPads iPhones as a prize is passe. It’s been done. It’s not original. It’s not “social-worthy”: no [...]

An interesting story was uncovered by a NYT reporter regarding Google, and their organic search results. You really should read the full story here, but in a very brief summary, the reporter found that JC Penney, a US retailer, was ranked very highly in organic results for terms like “black dress” and “Samsonite carry on luggage”. Upon further investigation, it was discovered that JC Penney had over 2,000 links pointing to its website from “irrelevant” [...]

GAP, the iconic clothing retailer that quietly introduced a new logo on its website, retracted the logo due to a public outcry. Should it have done so? Much as I hate to say it, the decision to retract the logo was the right one. But, although I am a fan of crowdsourcing (using the crowds input to drive decisions or achieve some other goal) I feel that brands need to draw a line between how [...]