Private Property have what is undoubtedly going to be a successful marketing campaign on the go. The campaign happens both online and offline. In the words of the Private Property team: We at Private Property want to form better relationships with our users by engaging with them in a light hearted manner while educating them about our brand. The television campaign conveys the message that we are a property match maker, because Private Property believes [...]

I spotted the ad below on Twitpic. It’s for Wimpy, and promises an opportunity to win an iPad iPhone if you join Wimpy’s twitter stream. You know where I’m going with this, right? Before I even clicked on the ad, I knew that what I was witnessing was a disaster campaign. Let me count the ways: 1. Offering iPads iPhones as a prize is passe. It’s been done. It’s not original. It’s not “social-worthy”: no [...]