Private Property have what is undoubtedly going to be a successful marketing campaign on the go. The campaign happens both online and offline. In the words of the Private Property team: We at Private Property want to form better relationships with our users by engaging with them in a light hearted manner while educating them about our brand. The television campaign conveys the message that we are a property match maker, because Private Property believes [...]

I spotted the ad below on Twitpic. It’s for Wimpy, and promises an opportunity to win an iPad iPhone if you join Wimpy’s twitter stream. You know where I’m going with this, right? Before I even clicked on the ad, I knew that what I was witnessing was a disaster campaign. Let me count the ways: 1. Offering iPads iPhones as a prize is passe. It’s been done. It’s not original. It’s not “social-worthy”: no [...]

What is possible with social media once you get ‘good’ at it, is the ultimate magazine experience that you remember but times ten!

There is a strong online backlash to the idea that Social Media Gurus are a dime a dozen, and that most of them offer mediocre service for great amounts of money. That is probably true. But there shouldn’t take away from the fact that there are people out there who are Social Media experts, and they probably know more about social media marketing than you do. And they are worth paying money for, because they [...]