One of the most open and social media friendly actions you can take with your website is to open it up to independent customer reviews. [Note: This post appeared in the Social Media Digest, 2. Download it for free now, for more articles, or subscribe for regular future delivery] If you are like Amazon, and are selling other people’s (authors’) product, there isn’t very much risk. You are actively encouraging people to recommend good products [...]

Before you jump head first into the Social Media game, it is important to take a careful assessment of your goals, your expectations and your capabilities. If you are in the game already, it doesn’t hurt to re-assess! To start off with, check off the points below. You can either do this as an in-house strategy task, or ask a digital agency to help you create an initial assessment report, which should include recommendations for [...]