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	<title>Two Jumps Ahead &#187; marketing</title>
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	<link>http://www.twojumpsahead.com</link>
	<description>Making sense of digital marketing</description>
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		<title>Customer Reviews on your site: Yes or No?</title>
		<link>http://www.twojumpsahead.com/2010/11/24/customer-reviews-on-your-site-yes-or-no/</link>
		<comments>http://www.twojumpsahead.com/2010/11/24/customer-reviews-on-your-site-yes-or-no/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 22:22:58 +0000</pubDate>
		<dc:creator>Eve Dmochowska</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Reviews]]></category>

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		<description><![CDATA[One of the most open and social media friendly actions you can take with your website is to open it up to independent customer reviews. [Note: This post appeared in the Social Media Digest, 2. Download it for free now, for more articles, or subscribe for regular future delivery] If you are like Amazon, and are selling other people’s (authors’) product, there isn’t very much risk. You are actively encouraging people to recommend good products [...]]]></description>
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		<title>The first steps to  using Social Media in South Africa</title>
		<link>http://www.twojumpsahead.com/2010/11/23/the-first-steps-to-using-social-media-in-south-africa/</link>
		<comments>http://www.twojumpsahead.com/2010/11/23/the-first-steps-to-using-social-media-in-south-africa/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 10:32:15 +0000</pubDate>
		<dc:creator>Eve Dmochowska</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networks]]></category>

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		<description><![CDATA[Before you jump head first into the Social Media game, it is important to take a careful assessment of your goals, your expectations and your capabilities. If you are in the game already, it doesn’t hurt to re-assess! To start off with, check off the points below. You can either do this as an in-house strategy task, or ask a digital agency to help you create an initial assessment report, which should include recommendations for [...]]]></description>
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