8 Social Media Metrics you should care about

1. Conversion Rates The best way to figure out when someone clicks on a social media link and then converts (to a paying customer, for instance) is to place a cookie on the user’s machine that identifies the campaign, once a user clicks on the social media link. 2. The Control Group To measure the success of your social media campaigns, compare your leads and conversion rates with a control group that has not been [...]